By Margie Kelly, Communications Director

Today, Seventh Generation is launching the Million Baby Crawl, a whimsical, virtual rally in which cyber babies descend on Washington, D.C. to make a stink about all the toxic chemicals invading their bodies.

Go to www.millionbabycrawl.com to create your very own crawler, watch videos of babies pontificating atop soap-boxes, and spread the word. Seventh Generation wants to attract a million or more crawlers to dramatize the wide public support for overhauling the Toxic Substances Control Act (TSCA). Every crawler represents a virtual signature on a petition, which will be delivered to Washington, D.C. in January, 2010.

Seventh Generation is providing a great boost to the Safer Chemicals, Healthy Families coalition, using its creative marketing know-how to capture the attention of Congress at a key moment in our campaign. So join the Crawl. It promises to be a real bawl.

Check out Seventh Generation’s Q&A with Dr. Alan Greene, a practicing pediatrician and expert on family health issues.